Determine the search intent behind keywords and optimize your content accordingly.
Search intent (or user intent) is the reason behind a user's search query. Google prioritizes content that matches the searcher's intent. Understanding intent helps you create the right type of content for your target keywords.
User wants to learn something. Keywords: how to, what is, guide, tutorial
User is researching before buying. Keywords: best, top, review, vs
User wants to make a purchase. Keywords: buy, discount, deal, free shipping
User is looking for a specific site. Keywords: brand name, login, website
